Creating the Curve: The Podcast
For hands-on founders who’d like running a business to feel a bit easier.
Running a business is no small thing.
You’re balancing the work you love with everything else – clients, operations, marketing, finances, sales, and maybe even a team to lead – all while trying to remember why you started in the first place.
This podcast is here to make that side of things feel a little less overwhelming.
Each week, I talk with founders, experts, and quietly brilliant business owners about the parts of running a business that no one really prepares you for: marketing, pricing, systems, money, leadership, growth… and the occasional “what on earth am I doing?” moment in between.
These are real conversations about the reality of running your own thing – the highs, the headaches, and the lessons learned along the way.
Whether you’re growing a team, trying to delegate, or just want to stop firefighting every day, you’ll find practical ideas, reassurance, and a good few laughs along the way.
Grab a cuppa and join me – let’s make business feel a little lighter, and a lot more doable.
Who It's For
This podcast is for hands-on founders who:
- Love the work they do but feel buried by everything else
- Want honest, useful advice on the business side — without the jargon or hustle culture
- Are ready to grow with more confidence, structure, and support
- Could use a reminder that they’re not the only ones figuring it out as they go
If you’ve ever thought, “I didn’t start a business to spend my life doing admin,” you’re in the right place.
Recent Guests
We’ve welcomed brilliant voices like:
Mark Schaefer – Popular marketing author and keynote speaker
Robert Bentley – Grant writer and author of Grant Writing
John Espirian – Relentlessly Helpful LinkedIn nerd and author of Content DNA
John Tunstall – Founding Fellow of the Institute of Sales Professionals
- Sarah Townsend – Author of Survival Skills For Freelancers, and Little Book of Confusables 1 & 2
