Building Sh*t No One Wants
Book Launch
You've built the thing. Nobody's buying it.
You poured months into your product, your app, your service — and the market responded with a deafening silence. Sound familiar?
Building Sh*t No One Wants is the brutally honest guide for founders who are brilliant at their craft but struggling with the business side. Whether you’re a coder, a coach, an accountant or a maker — if you love doing the work but hate running the business, this book is your wake-up call.
No jargon. No hockey-stick graphs. Just practical, straight-talking advice to help you stop wasting time on things nobody wants and start building something people will actually pay for.
Coming March 2026. Sign up below to be the first to know when it’s out.
Be the first to get it.
The book launches in March 2026.
Drop your email and we'll let you know the moment it's available — plus any early-bird offers before anyone else.
No spam. No bollocks. Just a heads-up when it's ready.
What's in the book?
Building Sh*t No One Wants tackles the painful gap between having a great idea and actually getting people to pay for it — written for founders who’d rather be doing their craft than wearing all the hats.
Inside you’ll find:
Why smart, skilled people build things nobody asked for — and how to stop
How to pressure-test your ideas before you waste months on them
The real reasons customers aren’t buying, and what to do about it
Practical frameworks you can use straight away — no MBA required
If you’ve been in business for a year or more and your sales are stagnating (or worse, declining), this book will help you figure out what’s going wrong and what to do next — without working yourself into the ground.
What Happens After the Book
Want to go further?
The book is just the start. Once you’ve read it, here’s how to keep the momentum going:
Step 1: Get the Action Pack
Worksheets, AI prompts and a short walkthrough video — all mapped to the chapters in the book. Designed to help you actually apply what you’ve read, without weeks of overthinking. Available as a one-off purchase on Patreon, or included free with membership.
Step 2: Join the Learning Library
Patreon is where all the tools, frameworks and teaching live — so you don’t have to keep starting from scratch. Courses, resources and new material added regularly.
Step 3: Join the Community
Got questions? Need a sounding board? The free Discord community is where founders like you support each other, share wins (and disasters), and keep each other accountable.
Don't miss the launch.
Building Sh*t No One Wants drops in March 2026.
Get a heads-up the moment it’s available, plus early access to the Action Pack and any launch-day offers. One email when it matters — that’s it.
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